Privacy Policy

Last updated: August 6, 2026

1. Introduction and Contact Information

Thank you for visiting our website. We take the protection of your personal information seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit genevieveandmae.com (the "Website") and make purchases from us.

This policy is provided in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Organization responsible for your personal information:

Driss Ecom Ltd. Website: genevieveandmae.com Email: info@genevieveandmae.com Mailing address: available on request

"Personal information" means any information that can be used to identify you as an individual. The organization responsible for your personal information (our "Privacy Officer") is the party that determines the purposes and means of processing your personal information, and can be reached at the contact details above.

This Website uses SSL/TLS encryption for security and to protect the transmission of personal information and other confidential content (such as orders or inquiries sent to us). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser bar.

2. Information We Collect When You Visit Our Website

When you use our Website for informational purposes only, meaning you do not register or otherwise provide us with information, we collect only the data your browser transmits to our server (server log files). When you access our Website, we collect the following data, which is technically necessary for us to display the Website to you:

The web pages you visit
The date and time of access
The amount of data transferred in bytes
The source or referring website from which you reached our pages
The browser used
The operating system used
Your IP address (in anonymized form where applicable)

We process this data based on our legitimate business interest in improving the stability and functionality of our Website. This data is not shared or otherwise used, except that we reserve the right to review the server log files retroactively if there are concrete indications of unlawful use.

3. Cookies

To make visiting our Website attractive and to enable the use of certain functions, we use what are known as cookies on various pages. Cookies are small text files stored on your device. Some of the cookies we use are deleted at the end of the browser session, meaning after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process by storing settings (for example, remembering the contents of a virtual shopping cart for a later visit to the Website). Where individual cookies we implement also process personal information, the processing is carried out either to perform the contract or to protect our legitimate interest in the best possible functionality of the Website and a customer-friendly and effective design of your visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your device when you visit our Website. Where we work with the advertising partners named above, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the sections below.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
Safari: https://support.apple.com/en-ca/guide/safari/sfri11471/mac

Please note that if you do not accept cookies, the functionality of our Website may be limited.

4. Contacting Us

When you contact us (for example, via contact form or email), personal information is collected. In the case of a contact form, the data collected will be apparent from the relevant contact form. This data is stored and used exclusively for the purpose of responding to your inquiry and for the associated technical administration. We process this data based on our legitimate interest in responding to your inquiry. If your contact is aimed at concluding a contract, we also process the data on the basis of contract performance. Your data is deleted after your inquiry has been conclusively dealt with. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified, provided that there are no legal retention obligations to the contrary.

5. Customer Accounts and Contract Processing

We continue to collect and process personal information when you provide it to us for the performance of a contract or when opening a customer account. The data collected is apparent from the respective input forms. You may delete your customer account at any time by sending a message to the contact address listed above. We store and use the data you provide for contract processing. After full processing of the contract or deletion of your customer account, your data will be restricted with regard to tax and commercial retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or we reserve the right to further use the data as legally permitted, about which we inform you below.

6. Use of Your Data for Direct Marketing

6.1 Email Newsletter Signup

We use Klaviyo to manage our email marketing. If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing any further data is voluntary and is used to address you personally. We use the double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm by clicking a corresponding link that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal information for newsletter purposes. When you sign up for the newsletter, we store your IP address as registered by your internet service provider, as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later point in time. The data collected when you sign up for the newsletter is used exclusively for the purpose of marketing communications via the newsletter.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter, or by sending a corresponding message to the organization named above. After you unsubscribe, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve a use of data beyond this that is legally permitted and about which we inform you in this policy.

6.2 Sending the Email Newsletter to Existing Customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you email offers for goods or services similar to those you have already purchased from our range. We process this data based on our legitimate interest in personalized direct marketing. If you initially objected to the use of your email address for this purpose, we will not send you any email. You are entitled to object to the use of your email address for the aforementioned advertising